• Possesses a Diploma in Architecture and Interior Design
• Planned and implemented annual VM strategy following shop floor walks with Buyers, Store Managers and Merchandisers
• Created concept direction, window and in-store displays, seasonal displays, Pop Ups, events and promotional material as well as 360 visions for exhibitions globally
• Received awards following visual merchandising and creative window displays

Strategic Planning

• Managing and overseeing VM expenses and budgets from £120,000 up to £1.5 million per annum
• Increasing store sales by 20% – 30% by implementing effective visual merchandising strategies and setting guidelines
• Devised seasonal planograms, store flips and create styling packs to be implemented across all stores
• Consistently delivered branded design assets supporting strategic goals of the business, increasing footfall and elevating the overall customer experience

Operational and Management

• Proactively managing visual merchandising teams from 2 up to 9 staff
• Trained area visual merchandising teams and ensuring that guidelines are implemented throughout all stores internationally

• Project managed all new store openings, visual projects, events and window roll outs
• Presented visual strategies to the Board of Directors as well as setting visual standards to ensure the brand integrity and identity was reflected through visual merchandising